Integrated Marketing Communications part 3

Public Relations

If you are interested on what'coming next for Apple , watch this video.

    This is an example of public relations in which s Mr. Jobs tells us the public about what to expect from Apple in the coming months. They inform us of new product releases, software, statistics that show how the company is doing. These Keynote Addresses are great because  they make me feel that Apple cares about informing me on what they are planning to do in the future.
   All of the things Apple does to keep us informed and aware of their product are really working out because they are a very fast growing company that will only keep on growing. The way they integrate their marketing communications is amazing because they target such a broad market but yet they are successful at reaching us and making us buy.

Apple - iPod nano - New way to nano

Integrated Marketing Communications part 2

 A product's life cycle is very important to the way the firm applies their marketing mix. The iPod Touch is in the iPod product line  than the and at a different stage in its product life cycle than the new Mac Book Air. The Touch has reached its maturity stage which means its an established product that needs reminding and persuasive advertising in other to maintain and gain market share. Of course the iPod is the leader in the mp3 market due to its competitive advantage and the ability from the company to keep on developing new and improved products that form an planned adsolescence so that customers feel the need to buy a new iPod when they come out. Apple advertises the iPod line everywhere, from billboards like the one on the picture on top to videos on social networks like the one below. Look at the Ad on top, do you see the encoded message? Well they are trying to make you picture yourself with the with ear bugs dancing and being all happy, and all you need for that is a an iPod. The commercial below shows how the iPod has new amazing features like the 2 new cameras that enable you to Face Time and record HD videos and  also the video game capability that according to Steve Jobs has gotten them to #1 in the portable video game market. It is reminding how great the product is while persuading you to go out and buy it because its "All Kinds of Fun."

ALL KINDS OF FUN

Integrated Marketing Communications

Preface

            Promotion is essential for the survival and success of any product in the market place. Depending on the stage a product is on its life cycle a company most inform, persuade, or remind the customers that their product is relevant to them and that they should go out and buy it. A firm most also encode a message that a receiver most decode and if the message is right then the receiver will  go out and buy the product. Integrated marketing communications consist of making a perfect fit of a firms promotional mix which consist of Advertising, Sales Promotion, Personal Selling, And Public Relations. Apple has done  a great job at implementing a good promotional mix for all of their products that are at different stages in their life cycle; that's why they are very successful.

Introducing the new Mac Book Air

       In this ad Apple  is introducing the new Mac book Air, there is an encoded message in the video if you look closely. Apple is trying to tell you and show you that the new computer has amazing new features and is the most beautiful computer ever. They tell you that they integrated their most powerful computers with the mobile multi-touch devises that they have come up with a product that has no comparison. The engineers also expose all these great things like how little it weights, how amazingly tin it is, and also how strong they built it. The internet has changed the way advertising is done, Apple is adapting their Ads for the fast growing non traditional media audience. I found this video on their Website but it can also be found on YouTube, and if you Google it you'll definitely get it. The message I decoded from the Ad, was to go out and buy the new Mac because "its the future of computers" and it has so many features and its so affordable that thay are almost giving them away. The hidden message is to establish a competitive advantage in your head that makes you you the ne computer a superior to any other PC in the market. The Mac Book Air is a redesigned product that but so Apple is marketing it like a new product. They have gone back to the introductory stage where they inform you about the product to get you to buy it.