Sales Promotion And Personal Selling

 Holiday Sales 

( Sales, Sales, Sales where should we do our shopping this holiday season? Sales promotions are short-term incentives that motivate consumers to buy a product immediately either by lowering the price or by adding value. How many of you have ever used a coupon, or a rebate? How many loyalty programs are you enrolled in? Do you enjoy free sampling? And today with the internet being more available than ever how many of you have used an online discount code? How many store credit cards do you have in your wallet? All these are common forms of customer sales promotions around us. During the holiday season firms try to make us shop compulsively by having all these sales around us or giving us a premium in exchange for our business; BEWARE OF THE SALES!!!!!!. )

Say it with an iPod.

                                                    Apple is not usually the cheapest brand in the market but this holiday season they are rewarding you for being a good customer. They are engraving your iPod or iPad for free so that you can make it even a more special gift. They also offer gift wrapping and free delivery with orders that are more than $50, this is a great way for them to promote their products during this holiday season. You don't even have to leave the commodity of your home when you can shop on line Just click on the link (after you finish reading my blog of course) http://store.apple.com/us*******************************************************************************************************************************************

      Rebates, how many times have you had a rebate in your hand? Well rebates are a another form of sales promotion; money back on a purchase. Firms give you these rebates because they know that most of us just postpone all the paper work it takes for later, and never actually get it done. Apple has a few rebates that they are offering at this time and here is the link (http://www.apple.com/promo/)where you can check them out, maybe you qualify for some money back and not even know.

                         Apple also offers a back to skool program that runs from late May to early September. If you buy a Mac they'll give you a free iPod touch. What they don't mention is that you have to pay for the iPod up front but and then the'll give you a $200 rebate, and the iPod is not the latest. There is also an education discount for certain colleges and K-12 schools where you sign up and get about $100 off any purchase, unfortunately BMCC is not on the list:( 

I took this picture during my retail
visit!!!!

Store Information

Address:

767 Fifth Ave.New York City, NY 10153(212) 336-144

      (P.O.P) "Point of purchase display is a promotional display set up at the retailer's location to built traffic, advertise the product, or induce impulse buying." You see I think that the Apple retailers are P.O.P's  all year long, the store in Fifth Avenue is amazing. Even you are not planing to go to Apple that day, the store just says "look come in and shop". Another P.O.P that Apple just has all year long is their products displayed in the store. They advertise and let you sample at the same time making it a great experience to visit their store. 
      The truth is that Apple doesn't need sales or coupons or rebates, they have products that work and satisfy customer wants and needs. It is nice for them to at least give us something in return for the business we give them. Did you know that you can get free head phones if you bring your old ones back? And you can also get an USB cable in case yours brakes. All you need to dois go to any of the retailers and ask them very nicely.