A product's life cycle is very important to the way the firm applies their marketing mix. The iPod Touch is in the iPod product line than the and at a different stage in its product life cycle than the new Mac Book Air. The Touch has reached its maturity stage which means its an established product that needs reminding and persuasive advertising in other to maintain and gain market share. Of course the iPod is the leader in the mp3 market due to its competitive advantage and the ability from the company to keep on developing new and improved products that form an planned adsolescence so that customers feel the need to buy a new iPod when they come out. Apple advertises the iPod line everywhere, from billboards like the one on the picture on top to videos on social networks like the one below. Look at the Ad on top, do you see the encoded message? Well they are trying to make you picture yourself with the with ear bugs dancing and being all happy, and all you need for that is a an iPod. The commercial below shows how the iPod has new amazing features like the 2 new cameras that enable you to Face Time and record HD videos and also the video game capability that according to Steve Jobs has gotten them to #1 in the portable video game market. It is reminding how great the product is while persuading you to go out and buy it because its "All Kinds of Fun."
ALL KINDS OF FUN
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