Are you Mac or a PC?
Mac Book Pro |
So did you think of the question I asked you before? Well I'm a PC. Macs are very expensive, more expensive than lets say a Dell PC, so then Why do you keep on buying them?
The 2 "girls" in the picture represent a home movie made with each respective computer. |
To Apple reaching the right target market has been their key to success. In Japan the same advertising campaign is played by actors Jim Kaleagiri, and Kataro Kobayashi. People will identify themselves with members from their own culture, that's why Apple also used English actors for the ad in the UK. David Mitchell played the Mac and Robert Webb Played the PC.
In April 2010 the get A mac advertising campaign came to an end, and the new campaign started; "Why you'l love a Mac". The new campaign is a product advertising campaign because it promotes the benefits of the Mac rather than compare them to a PC, like the old one did. You can check this new campaign at http://www.apple.com/why-mac/.
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